Recent surveys show viewers who watch ResearchChannel share a similar demographic profile. The following traits characterize the ResearchChannel audience:

• 35–54 years olds
• Advanced collegiate degree holders
• Higher than average Internet users
• Professional or technical careers
• Influential in business banking
• Annual travel of six times or more
• Regular readers of The Wall Street Journal

Besides reaching public audiences, ResearchChannel participants can publicize broadcasts of particular interest to specific communities, targeting groups that may include:

• science professionals, researchers and academicians
• alumni, continuing education and high school to postgraduate students
• niche audiences or specialists focused on particular research topics
• general public and those pursuing a lifetime of education

If your institution is interested in ResearchChannel participation, e-mail info@researchchannel.org.