Description:
Early in the last century, when questions about the health effects of smoking became a topic of widespread discussion, tobacco companies undertook a multi-faceted campaign to allay the public's fears. As terms like "smoker's cough" and "Coffin nails" (referring to cigarettes) began to appear in the popular vernacular, tobacco marketers recognized the need to counter this threat to their livelihood. THis lecture will look at the highly successful campaign of deception the tobacco industry undertook to counter the growing evidence that smoking kills. Speaker(s):
Robert Jackler, M.D., Edward C. and Amy H. Sewall Professor, Otorhinolaryngology and Professor, by courtesy, of Neurosurgery and Surgery
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