ResearchChannel - The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
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The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness

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Produced by:
Microsoft Research

02/08/2007

Description: 
With more than 60 million units sold and counting, the iPod is not merely one of the most successful products ever created, but a cultural, economic, and technological phenomenon that has rebooted the rules for the music industry, become a design statement, and must-have fashion accessory and has spawned a new medium of Podcasting. It has changed the way we listen to music and has turned listeners into programmers, and with its remarkable shuffle feature, it may even be changing the way we think. Taking full advantage of the flexibility and fungibility of digital technology, the iPod has changed our behavior, made business winners and losers, and made everything it touched just a little cooler?it was ?the perfect thing.?

Speaker(s):
Steven Levy, senior editor and chief technology writer, Newsweek; author

Runtime:01:02:41

Rating:TV-G


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