Description:
TV One launched nationally in January 2004 as a 24-hour lifestyle and entertainment network aimed at a diverse audience of African American adults. The third network of it’s kind, what does it take to launch a major cable TV operation in these media-saturated times? CEO and President of TV One, Johnathan Rodgers, explains the challenges of bringing a channel to life.
Speaker(s):
Lee Thornton, Ph.D., professor, University of Maryland
Johnathan Rodgers, CEO and President, TV One
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