Description:
In thirty years of negotiation work, William Ury has learned that the most essential skill in negotiating and resolving conflicts is the one the vast majority of us have the most difficulty mastering: the ability to say "no." At the heart of the difficulty in saying no is the tension between exercising your power and tending to your relationship and the secret to saying no without destroying relationships is learning "the art of the positive no." It is a three-step process that can profoundly transform the way we do business by enabling us to say yes to what counts - our own needs, values, and priorities. Whether one needs to say no to a colleague, employee, CEO, supplier or customer, you can learn to say no and still reach agreement, produce results, and preserve relationships.
Speaker(s):
William Ury, director, Global Negotiation Project, Harvard; co-founder, International Negotiation Network; co-author, "Getting to Yes"
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