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Google Ad Systems

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From the Series:
CSE Colloquia - 2007
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Produced by:
University of Washington

10/10/2006

Description: 
Billions of dollars (and euros and yen, too) flow through Google Ad Systems. In this talk, Narayanan Shivakumar, a Google distinguished entrepreneur and director of Google's Seattle-Kirkland R and D center, gives us a peek under the covers and examines how a combination of auction theory, machine learning and large systems can power successful businesses like Adwords and Adsense.

Related Links:
CSE web site

Speaker(s):
Narayanan Shivakumar, director of Google's Seattle-Kirkland R&D center

Runtime:57:45


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