Description:
We have all been to websites that welcome us by name, offering us discounts, deals or special access to content. For the most part, it feels good--to be valued as a customer, even as we realize that we are turning our personal information over to a company's database. With this kind of marketing tool on the rise, what are the social, political and individual ramifications of it?
If the new goal of marketing is to customize commercial announcements and according to a buyer's preferences and spending history-or even by race, gender, and political opinions-what does this mean for the twentieth century tradition of equal access, and how does it affect civic life?
Speaker(s):
Joseph Turow, Robert Lewis Shayo professor of communication, Penn's Annenberg School for Communication
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